Description |
Digital Marketing Strategist- Executive - Leisure Sector
Position Overview : The digital marketing strategist is responsible for planning, conceptualizing, implementing and monitoring the overall digital marketing strategy of the Leisure sector of the Group.
Key Deliverables :
1.Generating leads and sales through digital platforms and establishing digital channel as the key contributor to revenues
2. Building a quality funnel of prospective leads overtime
3. Improving the overall transparency and awareness of hotels
4. Digital mediums to complement the offline marketing initiatives
Key Areas of Focus:
01. Developing effective marketing campaigns for digital channels
02.Identifying potential audience categories to build awareness, generate leads and ensure conversion.
03.Ensuring attractive marketing material and other relevant content for effective marketing
04.Maintaining databases of competitor information including rates and other value-additions
05.Executing effective communication and awareness strategies to ensure the success of campaigns
06.Developing KPIs and goals to measure the success of planned campaigns. Eg: reach, engagement ratios, leads per month, conversion to actual sales
07.Researching evolving trends and learning from emerging digital cultures to continuously improve our social media presence and follower base
Interested candidates may send there CVs reach to ; [email protected]/ [email protected]
VACHIRA KARUNARATNE
Red Cherries Recruitments |